Tired of being the brand that grannies kept tucked away in their handbags. Soothers put the challenge out there to make the brand trendier and appeal to an entire new demographic.
Starting life as an outdoor fly-poster campaign positioning Soothers as a miraculous cure all it evolved to a more traditional gig poster format when we joined up with Nova FM and launched a series of pop-up gigs in weird and wonderful locations featuring some of Australia’s best musical talent.
Predictably, online and social media buzz ensued.