Custom built by the WPP Group (STW Group), Shift was positioned as a “change” agency and was not supposed to look like a typical ad agency. So ditching the slick, designed-to-death branding of most ad agencies we embraced an anti-design philosophy and treated Shift as if it were the love-child of a freight company and a skate-shop.
Using tinted and wall-sized vinyl decals and the occasional coat of paint we changed a small, unassuming space in Redfern into the headquarters of the “agents for change”.
This visual assault carried on to the corporate I.D., staff comms and website.