Femcare and adult-care comms done with frankness, honesty and dignity can still be effective and light-hearted.
UbK
Made for a younger generation used to having their own way it made sense to let them call the shots. No one knows these young ladies better than themselves so Kimberly Clark make products to meet their demands and the creative is based on insights and stats provided by them.
Depend
The most successful adult-care ad to date.
Poise
Nothing’s a big deal if you handle it with poise.