With a myriad of bar, dining, shopping and entertainment options springing up daily, the ultimate entertainment destination needs to constantly remind customers that it can compete with the best out there – all under one roof.
BRAND:
No matter when you visit, you can count on your time at Crown being anything but ordinary…
This campaign appeared in the Melbourne and Perth markets.
LUNAR NEW YEAR:
Crown are noted for celebrating Lunar New Year in style at their complexes.
This is how we welcomed the Year of the Dog in Melbourne. Woof!
VALUE GUARANTEE:
The Value Guarantee campaign proved so successful for Crown Perth last year, they rekindled the magic this Winter.
END OF YEAR:
Rather than doing a Xmas campaign, we created this outdoor campaign highlighting Crown Perth’s talented staff that could be used as early as October right up till New Years Day.
STADIUM:
Usually Crown Perth’s location was seen as a hurdle but then Optus built a footy stadium right next door. This outdoor campaign encouraged sports fans to start the ‘game’ early or keep the ‘game’ alive after the match.